Our Project

 

      THE INDUSTRY

Panasonic's first air conditioner company in Malaysia was established in 1972 to make window-type air conditioner. Today, its primary activities are in the production of room air conditioners and component parts. At Panasonic we aim to continually enrich lives and contribute to the prosperity of societies throughout the globe.

The product and Service Category offered by Panasonic Appliances Air-Conditioning Malaysia Sdn Bhd (PAPAMY2) is Compressors – Air -conditioning.  The main players in the industry that Panasonic also released the product and be competitive is like SANYO Electric Co. is the major  electronics company, Hitachi Air Conditioning Products (M) Sdn Bhd and LG Electronics Malaysia. 

 

Compressor Product Line Up 

“Offering cutting-edge rotary technology to the world”putting together the most up- to-date technology, Panasonic rotary compressors are  highly appraised for their compactness and light weight, while being highly efficient and reliable. Also with the variety in the product line up, Panasonic compressors are widely used around the world in air conditioners.

CORPORATE PROFILE 

PAPAMY 2 was incorporated in Petaling Jaya, Malaysia in 1987 . In order to meet the demand for higher quality compressors and motors, PAPAMY 2 was established to manufacture rotary compressors and hermetic motors. Its located in No. 17, Jalan Puchong, Taman Perindustrian Subang Utama Section 22, 40300 Shah Alam, Selangor Darul Ehsan. Shah Alam was added to meet market demands and commenced it’s first mass production of rotary compressors and hermetic motors in 1993. Since 2007, the production of compressors, coupled with dehumidifiers has been centralized in it’s plant in Shah Alam. PAPAMY 2 products are designed and produced with the latest technology and the most advanced machines, robots and methods. Coupled with it’s research and development capabilities, PAPAMY 2 is committed to meet a diverse and sophisticated range of global customer needs.

Panasonic Appliances Air-Conditioning R & D Malaysia Sdn Bhd     

Set up in 1997, PAPARADMY 2 facility reflects the commitment of the organization towards innovation in the compressor and motor field, and develops components which run on less energy, are more efficient and environmentally-friendly. The initial stages of R & D process of compressors involve study of market trend and demand analysis. Fundamental technology development of compressors is conducted extensively to create high-tech and high value-added products. As among the very few R & D companies established by the private sector in Malaysia, PAPARADMY 2 has certainly broken new ground in the country’s economic development and to contribute positively towards the creation of science and technology-conscious society.

Research and Development
At the forefront of the air-conditioning industry.
Each year, new trends and technologies fuel the race for more value-added and innovative products. To maintain its winning edge at the forefront of the air-conditioning technology, millions have been invested in the highly-advanced R&D facility - PAPARADMY. As the first private sector R&D facilities in the country, the centre is a big step in making PAPAMY the most integrated air-conditioning manufacturer in the world. As the world heads towards the new millenium, advanced R&D facilities form the basis for future growth in making Panasonic Air-Conditioners the pioneer in 21st century living.

In technology, they seek out new ways of minimize our impact on the environment. Energy-saving air-conditioners and recyclable components are just some of the advances which have been made. Our commitment to preserving the natural world is uncompromising. The quest to benefit mankind through industry and progress is incomplete without similar progress in environmental awareness. We are, therefore, committed to a more harmonious future with our R&D activities.

The Founder 
The legacy bequesthed by founder the late Tan Sri Konosuke Matsushita is both inspirational and exemplary. Much of the inspiration is provided in his humble beginnings as a struggling young businessman peddling adaptor sockets that initially no one wanted to buy. The then 25-year old budding entrepreneur would not be daunted by failure. Instead, he bounded back through sheer resolve and a new idea. Putting himself in the shoes of the buyer, he produced something which the buyer actually wanted. The appearance of an improved, two-way socket and attachment plugs handier than anything else in the market proved to be the turning point in his career. Konosuke Matsushita had at last found his true calling.

Matsushita Electric Appliance Factory was then established on March 7, 1918, in Osaka and today, Matsushita's achievements speak louder than words. The company has grown into a global giant with an active and well-trained workforce around the globe. Throughout his life, Konosuke Matsushita had believed that certain fundamentals must remain unchanged. Thus, a unique management philosophy was evolved, the Basic Business Philosophy that govern the management of Matsushita Electric. It is based on the premise that any business is indebted to society because it uses society's resources - people, capital, real estate and many other services. Therefore, he maintains, the primary role of a business should be to serve society in return for having had the use of society's resources.

The Company’s Current Production & Operation Management Conditions

      ~Understanding the current strength, weakness, opportunity, and threat. 

As well known, every company whether in or outside the country (the public, private and cooperative), will necessarily take action, a variety of strategies and initiatives to sell and popularize their products in order to attract more customers to buy. Actions, strategies, and initiatives that are systematically designed to achieve the aggregate sales of their products. SWOT analysis is a method to formulate strategies to maximize strength (strengths), opportunity (lucre), weakness (weaknesses) and threats (Threats). The use of a SWOT analysis can also compare between internal factors (strengths and weaknesses) and external (opportunities and threats) of a company or industry. So, through the use of this method, the company will be able to identify their level of achievement.

The diagram below is a SWOT analysis of the company PANASONIC (PAPAMY2) :

STRENGTH

WEAKNESS

• Panasonic is a global brand which will be exported also to other countries apart from Malaysia. • Production companies meet customer demand according to the times. • Panasonic Company has the research and development to produce new products that meet the needs and wants of customers. • States according to the perspective of just-in-time (JIT) because the air conditioner will always be there when the customer wants the item at any time. • Panasonic has a well-organized management system and update operations to produce enough product according to demand, but it is quality compared to other air conditioning companies. • Panasonic is famous throughout the country and assured quality and durable. • Reasonable prices cause loyal customers with electronic goods manufactured by Panasonic. • Air conditioning for the Panasonic brand has its own advantages because it does not produce sound, efficient and has a long durability.

• Air conditioning is bad for health especially for Asthma disease due to cold chills when compared with the existing natural environment. • The economic crisis high on the Maico & Macc has turned into a factory in 2002, and the name has been turned into a Panasonic Matsushita because the air conditioning in the brand is not well received by clients as to deal with the problem. • Production of the products take a long time due to operational use of the machine for the production of the product is to use the old machine. The company only improve the machine. • Use the old machine has caused the machine sometimes stops when used, and the company will take some time for maintenance on production machines. • Raw materials for air conditioning are expensive to maintain Panasonic standards.

OPPORTUNITY

THREAT

• Use the air conditioner is needed at present according to the times as the world is now faced with global warming. • The culture and way of life of a country in terms of social organization is able to make a comfortable and products needed for the culture of a country. • Electronic products for air conditioners are very popular as they are used either in the office, at home, and so on. • Production of Panasonic products has resistance when compared to other products, because these products have long been in the market and it is convincing users.

• Management should be sensitive to the culture of the society because of too many foreign workers, so the views of the community on Panasonic will be low because it was thought the company could not afford to pay generous salaries to employees in the country. • Belief that is not true of air conditioning for its Panasonic brand name due to rumors. • Competition from external parties such as the HITAC, LG and SHARP been giving stiff competition to the Panasonic for diversity promotion, product and price more affordable. • Market price fluctuations may cause the organization suffered a loss due to lack of demand from customers.

·         Understanding the current problem

Based on the analysis Pareto diagram above, there are three competition from companies HITACHI, LG and SHARP has given stiff competition to the Panasonic for diversity promotion, product and price more affordable.

Daikin Air-conditioner brand products in high demand compared to other brands with the percentage of 50%. however, Air- conditioners Panasonic brand become strong competitors 45% for HITACHI because of high demand almost and hight quality almost. Panasonic competitors are also involved in the air conditioning market is the LG with a percentage of 30% and 5% SHARP

Among those features are the air conditioner panasonic demand is to have an attractive design and latest. on the other, has been producing air conditioners panasonic Panasonic Inverter (energy saving). Inverter technology allows to add power but at the same time have high energy efficiency. This is proved by the study done by CANSTAR BLUE (most satisfied Customers) air conditioning 2012.

For instant, Panasonic came out on top for the quietness of their air conditioner units - earning each a five star rating. Fujitsu General and Mitsubishi Electric each received four star following with three stars were Kelvinator, LG and Samsung. Good air conditioners aren't necessarily known for their striking appearance, but rather blend in nicely with the rest of the room. customers of Panasonic were most satisfied with the appearance and design of their air conditioner system. Following these five star achievers were Fujitsu General, Mitsubishi General, Kelvinator and LG with four star ratings; Samsung finished with three. Panasonic air-conditioner is working to improve the quality of air conditioning product. 

However, air- conditioners Panasonic still meet customer needs, when part of Panasonic air conditioner brands have almost the same quality with HITACHI air conditioner brands. For example, an air- conditioner Inverter Deluxe model 1.0 HP CS-S10PKH (CU-S10PKH). Meanwhile, in terms of product promotion HITACHI, LG and Sharp often make promotional products. Panasonic had a promotion to introduce new products as well as to attract new customers to buy an air conditioner and try the Panasonic brand.  

This promotion performed in collaboration with any independent bodies. Panasonic company should make promotion for the international market, Panasonic has a lot of great competitors. So, to ensure brand products continued to be remembered by everyone. Thus, the promotion performed to help introduce the unique branded air conditioners Panasonic than brand LG, HITACHI and SHARP. 

~Potential problems faced by Panasonic

Based on studies and observations have been made after a visit to the Panasonic company, this company has the potential decline in demand for the product. This is caused because the Panasonic deal with some problems that have been identified, namely:

a) Quality of products not meeting our clients because:

i. Quality color has only one color only

ii.The price is quite expensive compared to air conditioners in other companies such as HITACHI, LG and SHARP although it appears Panasonic has its own advantages. However, now many different brands available in the market, Panasonic still put price relatively expensive on the market.

  
b) The rumors were not true to Panasonic 
i. There are rural communities that will make the assumption to this company because of the company is located quite a distance between PAPAMY1 and PAPAMY2. PAPAMY2 will produce semi-finished and raw material shipments will be sent to PAPAMY1 to market the product in the market. 
ii. Availability of education institutions (polytechnics) which is adjacent to the Panasonic when it actually is technical and vocational schools.

c) standardization of raw materials and production  

standards used
i. Panasonic's operations are not standardized the size  
is   not the same.
ii. Research that is not carefully done to improve the 
quality of products to minimize the cost of production
and customer requirements for the product.